Momentum Machines' robot delivers a burger |
Earlier this month I wrote
an essay on the issue of technological unemployment, "Hello Robots, Goodbye Fry Cooks." It featured an unusual press release from a company
called Momentum Machines. The essay attracted a significant amount of attention
and was subsequently picked up by the technology blog Cyborgology.
Momentum Machines touted in
its release the benefits of a hamburger-making robot that would make it
possible for fast food restaurants to get rid of all their line cooks, saving the
"Quick Service Restaurant" (QSR) industry billions of dollars annually in labor costs.
At the same time the
release expressed the company's desire to help displaced line cooks find new
jobs as engineers by offering opportunities for discounted technical education.
The release also cited the theories of economists who have long argued that
technological advance eventually produces more rather than less employment.
My essay questioned some of
those assumptions and described a brief email exchange I'd had with the
president of Momentum Machines, Alexandros
Vardakostas.
This morning on a whim I
looked in on the Momentum Machines web site and discovered that its original
press release has been changed.
The original, somewhat
inflammatory headline ("The Restaurant Industry Is The Most Labor Intensive
Industry In The Country; Our Technology Can Save The QSR Industry $9 Billion/Year In Wages.") has been replaced by a friendlier
claim:
Our Technology Will Democratize Access to High Quality Food
Making It Available to the Masses
A subhead elaborates on this
theme: "Fast food doesn’t have to have a negative connotation anymore.
With our technology, a restaurant can offer gourmet quality burgers at fast
food prices."
Much of the original copy
remains, with an occasional tweak. For example, the company still promises that its machine will
make it possible to replace all the line cooks in a
restaurant, but now the point is made that what management saves in
labor can be spent on higher-quality ingredients.
The new release still promises to
help train cooks displaced by its technology (no details offered), and still
endorses the historical economic argument that advances in technology
ultimately produce increases in employment. It ignores the rash of recent articles, cited in my essay, that question whether the
sorts of radical advances now being realized in automation technologies might make
those historical arguments obsolete.
Note also that since my
essay appeared, the CBS newsmagazine 60 Minutes presented
a piece addressing the same issues, and asking the same question.
Photo credit: Gizmag
©Doug Hill, 2013
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